Design of products, services, experience...: what challenges await our brands in 2025?

Finding the right place for Artificial Intelligence, better understanding consumer requirements, differentiating yourself, using communities in a relevant way... Advertisers, all sectors combined, are facing numerous upheavals today more than ever. And they must, moreover in a period of economic instability and within an increasingly saturated competitive and informational context, not only quickly identify their main areas of progress but above all, seize them in the most effective way. effective as possible! So, what key issues are brands facing? What signals should they pay particular attention to? What role for ad hoc design? Lighting.

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