In fashion, how does AI serve design?

The advent of tools such as Midjourney, capable of creating complex images with a simple click, raises fears and hopes about the future of artistic and creative professions.

In this context, how is fashion design positioned at the heart of this technological revolution?

Have designers already embraced the possibilities offered by AI?

In 2023, conversations about AI are often synonymous with generative artificial intelligence, like Midjourney or ChatGPT, capable of generating text or images almost autonomously.

However, in the shadow of these recent models, there persist traditional, well-established AI systems designed to accomplish specific tasks by mimicking human processes. Fashion design is evolving by merging these two approaches, integrating traditional AI for precise calculations and generative AI for creative iterations.

How is AI redefining creativity in fashion?

Read the article (in french) : Article The Good Goods