Interview Lewis Dingley, alumni 2020 - Senior Product Designer @ Fresha, Leading marketplace platform for beauty & wellness

Lewis Dingley, alumni 2020 – Bachelor Interactivité & Master Digital

Senior Product Designer @ Fresha, Leading marketplace platform for beauty & wellness

Londres, Grande Bretagne 

I think we are in a transition stage in which we move from UX designer (research) to interface.

A lot of research has been completed, many diagrams and similarities between designs exist and we no longer seek to use formats that are so different from each other so that the user is comfortable, familiar, so that he is not away from his browsing habits.

So we use less UX to work more on the interface.

How is your design profession strategic?

Design is always in one way or another at the center of the company, especially in product design. 

Via product design, the identity of the company will be created, the user experience and the interface will make it all real.

Designers are part of the design process from the beginning and this is considered the most important.

Design is at the heart of the organization.

L’Ecole gave me visibility.

L’Ecole has a large network of alumni who work for top companies and this allowed me to communicate with them, to discuss their experiences, and their professional integration.

I also learned a lot thanks to the projects we carried out with companies (PSA, Renault, etc.).

And these partnerships on a CV are a very big asset.

Any advice for future designers?

I would advise them to work a lot on their identity. 

When rendering projects, the visual is still essential, the form. If you have a project on which you have worked a lot, you have done a lot of research, but you present it poorly on a power point, you are missing something essential.

It is your personality that is reflected in the form you choose to present your project, so it is very important to work on your identity, your uniqueness, your interpersonal skills.

We all have technical knowledge.

Your visual identity is essential.

Has Breixit changed anything for you?

For me no because I have a British passport. 

But I work with a lot of international people and it’s more complicated for Europeans.